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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Buchkauf
International Marketing, Pervez N. Ghauri, Philip R. Cateora
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Pervez N. Ghauri, Philip R. Cateora
- Verlag
- McGraw Hill
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 728
- ISBN10
- 0077122852
- ISBN13
- 9780077122850
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Schule, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.