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Social Selling

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"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--

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Social Selling, Tim Hughes

Sprache
Erscheinungsdatum
2016
Einband
(Paperback),
Buchzustand
Beschädigt
Preis
€ 3,06

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Sprache
Englisch
Autor*innen
Tim Hughes
Erscheinungsdatum
2016
Einband
Paperback
Seitenzahl
194
ISBN10
0749478012
ISBN13
9780749478018
Reihe
Bewertung
3,7 von 5 Sternen
Beschreibung
"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--