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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts
Buchkauf
Designing Brand Identity, Alina Wheeler
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Sprache
- Englisch
- Autor*innen
- Alina Wheeler
- Verlag
- Wiley
- Erscheinungsdatum
- 2009
- Einband
- Hardcover
- Seitenzahl
- 320
- ISBN10
- 0470401427
- ISBN13
- 9780470401422
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Kunst, Handbücher und Anleitungen, Design, Marketing & Vertrieb, Unternehmertum
- Bewertung
- 4,15 von 5 Sternen
- Beschreibung
- Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts