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Focusing on contemporary business practices, this fourth edition integrates insights from Mike Peng and Klaus Meyer, addressing recent global developments like the COVID-19 pandemic and Brexit. It examines the social and environmental impacts of globalization and emphasizes responsible business practices. The book also provides historical context, illustrating the complexities of international business and the evolving landscape that shapes it today.
Buchkauf
International Business, Mike W. Peng, Klaus Meyer
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Mike W. Peng, Klaus Meyer
- Verlag
- Cengage Learning EMEA
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 624
- ISBN13
- 9781473779891
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Focusing on contemporary business practices, this fourth edition integrates insights from Mike Peng and Klaus Meyer, addressing recent global developments like the COVID-19 pandemic and Brexit. It examines the social and environmental impacts of globalization and emphasizes responsible business practices. The book also provides historical context, illustrating the complexities of international business and the evolving landscape that shapes it today.