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A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
Buchkauf
International Business, Robert E. Grosse, Duane Kujawa
- Sprache
- Erscheinungsdatum
- 1988
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- (Paperback)
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- Untertitel
- Theory and managerial applications
- Sprache
- Englisch
- Autor*innen
- Robert E. Grosse, Duane Kujawa
- Verlag
- Irwin
- Erscheinungsdatum
- 1988
- Einband
- Paperback
- ISBN10
- 0256032815
- ISBN13
- 9780256032819
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies