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- 873 Seiten
- 31 Lesestunden
Mehr zum Buch
Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.
Buchkauf
Strategic Management, Arthur A. Thompson, Frank Martin
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic Management
- Untertitel
- Awareness and Change
- Sprache
- Englisch
- Autor*innen
- Arthur A. Thompson, Frank Martin
- Verlag
- Thomson Learning
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 873
- ISBN10
- 1844800830
- ISBN13
- 9781844800834
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Management & Personalverwaltung
- Bewertung
- 4,25 von 5 Sternen
- Beschreibung
- Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.