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Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Buchkauf
Corporate Social Responsibility is Not Public Relations, Sangeeta Waldron
- Sprache
- Erscheinungsdatum
- 2021
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- (Paperback)
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- Titel
- Corporate Social Responsibility is Not Public Relations
- Sprache
- Englisch
- Autor*innen
- Sangeeta Waldron
- Verlag
- LID Publishing
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN10
- 1911671421
- ISBN13
- 9781911671428
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.