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Storytelling for Media

Introduction to the Theory and Practice of Narrative Design

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The term “storytelling” is gaining prominence both in academia and industry ― rightly so ― because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created. The term “storytelling” is gaining prominence both in academia and industry ― rightly so ― because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.

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Storytelling for Media, Joachim Friedmann

Sprache
Erscheinungsdatum
2021
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Titel
Storytelling for Media
Untertitel
Introduction to the Theory and Practice of Narrative Design
Sprache
Englisch
Verlag
UTB GmbH
Erscheinungsdatum
2021
Einband
Paperback
ISBN10
3825257649
ISBN13
9783825257644
Reihe
Beschreibung
The term “storytelling” is gaining prominence both in academia and industry ― rightly so ― because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created. The term “storytelling” is gaining prominence both in academia and industry ― rightly so ― because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.