Building For Everyone

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Establishing diverse and inclusive organizations is crucial for every industry, as businesses that fail to reach diverse markets miss out on significant revenue and the chance to create products that meet users' needs. While the economic rationale for diversity is clear, the practical steps to achieve it are less so. The Product Inclusion Team at Google has developed effective strategies to capture market share and create inclusive products for underrepresented groups. This guide reveals the inclusive design process used at Google to develop user-centric, award-winning products. Author Annie Jean-Baptiste outlines how these practices can be applied beyond tech, supported by compelling case studies. Readers will gain insights into key strategies and step-by-step processes for inclusive product design that minimize risk and enhance profitability. The book emphasizes critical questions regarding diversity and inclusion for marketers, user researchers, and product managers. It highlights the research backing the Product Inclusion team's practices and introduces the “ABCs of Product Inclusion” to embed inclusion in organizational culture. With tools and case studies demonstrating successful product inclusion across industries, this guide equips businesses to integrate inclusive design into their processes, improving product design, marketing, management, and leadership.