Making Posters

Mehr zum Buch

Introduction -- Chapter 1: What is a Poster? -- Theoretical description -- Historic timeline -- Chapter 2: Conceptualizing -- Research -- Brainstorming -- Know your message -- Know your audience -- Chapter 3: Grabbing Attention -- Disruption -- Engaging the audience -- Scale, color & contrast -- Chapter 4: Execution -- Image-making -- Hierarchy -- Type as image -- Composition -- Aesthetic -- Making mistakes -- Chapter 5: Poster that Tell Stories -- Creating your story -- Structuring your story -- Telling your story with type -- Telling your story with color -- Telling your story with multiple narratives -- Telling your story with a single image narrative -- Chapter 6: Poster Types -- Posters that entertain -- Posters that persuade -- Posters that promote -- Posters that seduce -- Posters that sell -- Chapter 7: The Transformation of the Poster -- Animated posters -- Interactive posters for the screen -- New materials and techniques -- The future of the poster -- Bibliography -- Index -- Glossary.