The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communicat

Mehr zum Buch

Employer branding is a concept defined as the package of functional, economic and psychological benefits provided by employment, and identified with the employing company (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.