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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G;, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Buchkauf
Strategic Advertising Mechanisms, Jorge David Fernandez Gomez
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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Lieferung
- Gratis Versand in ganz Österreich
Zahlungsmethoden
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