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Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Buchkauf
Absolute Essentials of Strategic Marketing, Tony Proctor
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Tony Proctor
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 126
- ISBN10
- 0367524759
- ISBN13
- 9780367524753
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & PR
- Beschreibung
- Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.