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Crafting and Executing Strategy

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"Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process."

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Crafting and Executing Strategy, Arthur A. Thompson, A. J. Strickland, John E Gamble

Sprache
Erscheinungsdatum
2007
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Sprache
Englisch
Verlag
McGraw
Erscheinungsdatum
2007
Einband
Paperback
Seitenzahl
449
ISBN10
0071103171
ISBN13
9780071103176
Reihe
Bewertung
3,4 von 5 Sternen
Beschreibung
"Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process."