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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Buchkauf
Marketing communications, John Egan
- Sprache
- Erscheinungsdatum
- 2015
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- Sprache
- Englisch
- Autor*innen
- John Egan
- Verlag
- Sage
- Erscheinungsdatum
- 2015
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Handel, Wirtschaft & Management, Rechtsthematik, Recht, Marketing & Vertrieb
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.