Gamification for Business

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Exploring the intersection of gaming and business, this book illustrates how game-based design can address various organizational challenges, such as information overload and the balance between operations and innovation. It provides insights on selecting the appropriate type of game—ranging from online games to simulations and gamified training—to enhance performance. Aimed at business leaders and decision-makers, the book empowers them to confidently evaluate gamification opportunities tailored to their specific needs.