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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Buchkauf
All the Right Moves, Constantinos C. Markides
- Sprache
- Erscheinungsdatum
- 2000
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- Beschädigt
- Preis
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- Titel
- All the Right Moves
- Sprache
- Englisch
- Autor*innen
- Constantinos C. Markides
- Verlag
- Harvard Business Press
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- Seitenzahl
- 220
- ISBN10
- 0875848338
- ISBN13
- 9780875848334
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.