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This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
Buchkauf
Global Marketing, Johny K. Johansson
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global Marketing
- Sprache
- Englisch
- Autor*innen
- Johny K. Johansson
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.