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'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
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Product Management, Donald R. Lehmann, Russell S. Winer
- Sprache
- Erscheinungsdatum
- 2005
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- Titel
- Product Management
- Sprache
- Englisch
- Autor*innen
- Donald R. Lehmann, Russell S. Winer
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- ISBN10
- 0071238328
- ISBN13
- 9780071238328
- Kategorie
- Marketing & PR
- Beschreibung
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.