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'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Buchkauf
Product Management, Donald R. Lehmann, Russell S. Winer
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Product Management
- Sprache
- Englisch
- Autor*innen
- Donald R. Lehmann, Russell S. Winer
- Verlag
- Irwin Professional Pub
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Kategorie
- Wirtschaft
- Beschreibung
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.