Ecological Intelligence. The Hidden Impacts of What We Buy

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Arguing that consumers and manufacturers share the responsibility for a cleaner and healthier environment, this eloquent and timely discussion urges the former to balance the market toward designs, ingredients, and technologies that reflect their ecological sensibilities, while exhorting the latter to modify their industrial processes based on their environmental impacts. Such steps would foster radical transparency regarding products and make all parties in the global marketplace active players in determining the course of the planet and societal well-being.