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- Seitenzahl
- 248 Seiten
- Lesezeit
- 9 Stunden
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Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.
Buchkauf
Luxury Fashion Brand Management, Olga Mitterfellner
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Luxury Fashion Brand Management
- Untertitel
- Unifying Fashion with Sustainability
- Sprache
- Englisch
- Autor*innen
- Olga Mitterfellner
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2023
- Einband
- Hardcover
- Seitenzahl
- 248
- ISBN13
- 9780367643584
- Kategorie
- Wirtschaft, Technik & Maschinenbau, Ökologie, Marketing & PR
- Beschreibung
- Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.