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Focusing on innovation management in China, this book provides practical guidance for Western firms navigating the challenges of intellectual property protection. It offers actionable advice, supplemented by examples and checklists, to help managers make informed decisions and capitalize on opportunities in the Chinese market.
Buchkauf
Profiting from Innovation in China, Angela Beckenbauer, Sascha Friesike, Oliver Gassmann
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Profiting from Innovation in China
- Sprache
- Englisch
- Autor*innen
- Angela Beckenbauer, Sascha Friesike, Oliver Gassmann
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 140
- ISBN13
- 9783642434617
- Kategorie
- Wirtschaft, Technik & Maschinenbau
- Beschreibung
- Focusing on innovation management in China, this book provides practical guidance for Western firms navigating the challenges of intellectual property protection. It offers actionable advice, supplemented by examples and checklists, to help managers make informed decisions and capitalize on opportunities in the Chinese market.