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The book delves into the evolving luxury sector, highlighting the significant impact of digital technology and social media on traditional concepts such as exclusivity and authenticity. It presents a multidisciplinary exploration of luxury consumption and production in today's digital and experiential landscape. By uniting international scholars and practitioners, the work aims to enhance understanding of luxury marketing and economics, offering fresh insights into the future of the industry.
Buchkauf
Rethinking luxury business, Collectif
- Sprache
- Erscheinungsdatum
- 2022
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- Titel
- Rethinking luxury business
- Sprache
- Englisch
- Autor*innen
- Collectif
- Verlag
- Editions L'Harmattan
- Verlag
- 2022
- Einband
- Paperback
- Seitenzahl
- 264
- ISBN13
- 9782343194189
- Kategorie
- Wirtschaft
- Beschreibung
- The book delves into the evolving luxury sector, highlighting the significant impact of digital technology and social media on traditional concepts such as exclusivity and authenticity. It presents a multidisciplinary exploration of luxury consumption and production in today's digital and experiential landscape. By uniting international scholars and practitioners, the work aims to enhance understanding of luxury marketing and economics, offering fresh insights into the future of the industry.