Managing Robotics in Retail

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Focusing on the integration of service robots in retail environments, this book explores the adoption challenges faced by key stakeholders, including customers and employees. It employs service-dominant logic to frame the discussion and presents five studies that identify critical drivers and barriers to robot adoption. The findings emphasize the need for a nuanced understanding of stakeholder perspectives and advocate for a continuous management approach that includes experimentation and iterative implementation, shifting away from a one-time technology rollout.