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Focusing on global public relations and strategic communication, this guide incorporates insights from interviews with PR professionals across 30 countries. It emphasizes the importance of adapting strategies and messages to fit various cultural contexts, drawing on the author's extensive experience in the field. The book serves as a practical resource for navigating the complexities of international communication.
Buchkauf
Pitch, Tweet, or Engage on the Street, Kara Alaimo
- Sprache
- Erscheinungsdatum
- 2020
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- (Hardcover)
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- Untertitel
- How to Practice Global Public Relations and Strategic Communication
- Sprache
- Englisch
- Autor*innen
- Kara Alaimo
- Verlag
- Routledge
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 430
- ISBN13
- 9780367188511
- Reihe
- Schlagwörter
- Sachbücher, Geschichte, Handel, Wirtschaft & Management, Journalismus, Marketing & PR
- Beschreibung
- Focusing on global public relations and strategic communication, this guide incorporates insights from interviews with PR professionals across 30 countries. It emphasizes the importance of adapting strategies and messages to fit various cultural contexts, drawing on the author's extensive experience in the field. The book serves as a practical resource for navigating the complexities of international communication.