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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Buchkauf
Strategic Management, Richard L. Lynch
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic Management
- Sprache
- Englisch
- Autor*innen
- Richard L. Lynch
- Verlag
- Pearson
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 800
- ISBN10
- 1292064668
- ISBN13
- 9781292064666
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,95 von 5 Sternen
- Beschreibung
- This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.