Bernard Arnault: LVMH's growth strategy

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Exploring the growth strategy of LVMH, this book delves into the leadership of Bernard Arnault, highlighting his innovative approaches to brand identity, market expansion, and sustainable development. It chronicles Arnault's journey in overcoming challenges to establish LVMH as a luxury powerhouse. Aimed at executives, entrepreneurs, and luxury enthusiasts, the text offers valuable insights into effective business strategies and leadership, providing inspiration for readers to apply in their own ventures.