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The book explores the underlying issues plaguing the newspaper industry, attributing its decline not solely to the rise of the Internet but also to poor management decisions and a failure to adapt to change. It highlights the resentment from advertisers due to rising costs and stagnant practices. By differentiating newspapers from other single-product organizations, the book offers tailored solutions inspired by successful strategies from various industries, aiming to revitalize and innovate the newspaper business.
Buchkauf
The British Newspaper Industry, John Hill
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The British Newspaper Industry
- Untertitel
- The Future of the Regional Press
- Sprache
- Englisch
- Autor*innen
- John Hill
- Verlag
- Palgrave Macmillan UK
- Erscheinungsdatum
- 2019
- Einband
- Paperback
- Seitenzahl
- 252
- ISBN13
- 9781349574445
- Kategorie
- Sozialwissenschaften, Wirtschaft
- Beschreibung
- The book explores the underlying issues plaguing the newspaper industry, attributing its decline not solely to the rise of the Internet but also to poor management decisions and a failure to adapt to change. It highlights the resentment from advertisers due to rising costs and stagnant practices. By differentiating newspapers from other single-product organizations, the book offers tailored solutions inspired by successful strategies from various industries, aiming to revitalize and innovate the newspaper business.