The hermeneutics of managerial praxis in the use of social media

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Focusing on the intersection of managerial practices and social networks, this research explores the underutilization of social media for disseminating scientific publications within a university context. It specifically examines the Universidad Nacional Experimental de los Llanos Centrales Rómulo Gallegos, highlighting the need for improved administrative strategies to enhance the visibility and impact of academic work through effective use of these platforms. The study aims to address the gap in leveraging social networks for scholarly communication.