The Business of Coaching

Focusing on the booming $5 billion business coaching sector, this guide offers essential insights for both aspiring and current coaches seeking success. Authored by a Master Coach, it details key elements for creating a meaningful coaching practice, including ethical guidelines, business models, and client engagement strategies. Drawing on qualitative research from experienced and novice coaches, it emphasizes the profound impact coaches can have on their clients. The author posits that successful coaching is a passionate craft that requires deep reflection on the coach-client relationship.