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Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.
Buchkauf
Strategic Integrated Marketing Communications, Larry Percy
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Integrated Marketing Communications
- Sprache
- Englisch
- Autor*innen
- Larry Percy
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2023
- Einband
- Hardcover
- Seitenzahl
- 304
- ISBN13
- 9780367770617
- Kategorie
- Alte Werbung, Wirtschaft
- Beschreibung
- Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.