E-commerce and E-marketing

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Focusing on the methods and mechanisms of e-commerce and e-marketing, this book explores the pivotal role of international electronic companies in the digital economy. It highlights the influence of information and communication technology on the growth of e-commerce applications. The study emphasizes how marketing and advertising campaign management have evolved since the 1990s, showcasing their effectiveness in attracting customers and boosting sales of electronic products. Additionally, it examines the impact of social media and email marketing on consumer behavior through electronic advertising.