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Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
Buchkauf
Digital Marketing Fundamentals, Marjolein Visser, Mike Berry
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Digital Marketing Fundamentals
- Untertitel
- From Strategy to ROI
- Sprache
- Englisch
- Autor*innen
- Marjolein Visser, Mike Berry
- Verlag
- Wolters-Noordhoff B.V.
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 650
- ISBN13
- 9789001749842
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.