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- 480 Seiten
- 17 Lesestunden
Mehr zum Buch
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Buchkauf
International Marketing Strategy, Isobel Doole, Robin Lowe
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Isobel Doole, Robin Lowe
- Verlag
- Cengage
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 480
- ISBN10
- 1408044072
- ISBN13
- 9781408044070
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4,6 von 5 Sternen
- Beschreibung
- International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.