Building Trust in Startup Communication

Mehr zum Buch

The narrative delves into Nikola Corporation's rise and fall, focusing on its ambitious promise of sustainable trucking solutions under founder Trevor Milton. Initially attracting significant investor interest, the company faced a dramatic decline following accusations from a short seller, leading to a crisis of trust. This case study examines the interplay of narrative and argumentation in the company's journey, highlighting themes of deception and the challenges of maintaining credibility in the tech industry.