END OF COMPETITION, THE

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The book explores the transformative impact of technology on business and society, highlighting the shift from "doing digital" to "being digital." It emphasizes the confusion stemming from the clash between old and new models and the need for deeper understanding of these changes. It predicts an increase in partnerships and collaboration among organizations, leading to the formation of new digital business ecosystems. The insights provided aim to guide readers through the complexities of this transition, ultimately fostering success in a rapidly evolving landscape.