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Needs-Based Market Segmentation Strategies

How to Forecast Competitive Positions (and Make Millions)

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Seitenzahl
158 Seiten
Lesezeit
6 Stunden

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The book introduces a groundbreaking tool designed to forecast the future success or failure of businesses, moving beyond traditional reliance on historical data. It emphasizes innovative methods for evaluating potential outcomes, providing readers with fresh insights into business predictions. This approach aims to empower entrepreneurs and investors by enhancing their decision-making processes through a more intuitive understanding of market dynamics.

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Needs-Based Market Segmentation Strategies, James R. Taylor

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Erscheinungsdatum
2021
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