Bulletproof Selling

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With a focus on the challenges faced by salespeople, this book emphasizes the need for consistent application of learned skills rather than relying on fleeting knowledge from workshops or books. It highlights the importance of ongoing training and practical strategies to ensure that sales techniques are effectively utilized in real-world scenarios. By addressing the pitfalls of hope-based approaches, the book aims to equip sales professionals with the tools necessary to thrive in the competitive landscape of business.