Communication campaign of the daily newspaper with public capital: CT-Online

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The study explores the dynamics of communication between newspaper readers and various speakers represented through signs and symbols in print media. Focused on SOPECAM in Cameroon, it analyzes the interactions between readers and diverse content such as advertisements and legal information. The manuscript provides insights into the history, structure, and marketing of the organization, emphasizing the importance of effective communication strategies for publication directors, particularly regarding Cameroon Tribune Online's campaigns.