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WHAT SPONSORS WANT
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Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.
Buchkauf
WHAT SPONSORS WANT, Mark Harrison (enseignant).)
- Sprache
- Erscheinungsdatum
- 2020
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- Titel
- WHAT SPONSORS WANT
- Sprache
- Englisch
- Autor*innen
- Mark Harrison (enseignant).)
- Verlag
- World Scientific
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 302
- ISBN13
- 9789811219016
- Kategorie
- Wirtschaft
- Beschreibung
- Challenging the conventional focus on logos and monetary exchanges in sponsorship marketing, the author presents a thought-provoking examination of its future. By questioning the value of mere impressions and signage, the book encourages a deeper exploration of what sponsors and organizations can offer beyond financial transactions. It prompts readers to reconsider the true desires of consumers and the potential for more meaningful sponsorship experiences.