A Fresh Look at Marketing

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Focusing on the evolution of marketing, this book updates and redefines traditional concepts that have become outdated due to modern socioeconomic changes and innovations. It addresses the impact of shifts in social, economic, competitive, and technological landscapes on marketing practices. Aimed at a diverse audience, including students, instructors, researchers, and government leaders, it serves as an essential resource for anyone interested in contemporary marketing dynamics and their implications for business success and survival.