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Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
Buchkauf
Absolute Essentials of Advertising, Sarah Turnbull
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Sarah Turnbull
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2024
- Einband
- Paperback
- Seitenzahl
- 88
- ISBN13
- 9781032007687
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Alte Werbung
- Beschreibung
- Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.