Romancing Yesenia

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Exploring the unexpected global impact of a 1975 Mexican melodrama, this work delves into its unprecedented success in the Soviet Union, challenging traditional narratives in film history. Masha Salazkina conducts a thorough cross-cultural analysis, linking the telenovela tradition with both Mexican Golden Age cinema and Soviet melodrama. The book advocates for a broader understanding of global media circuits, emphasizing the importance of transculturation and the emotional connections forged between Latin America and the Soviet Union, while critiquing established Western-centric film canons.