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This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.
Buchkauf
Planning and Managing Public Relations Campaigns, Anne Gregory
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Untertitel
- A Strategic Approach
- Sprache
- Englisch
- Autor*innen
- Anne Gregory
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 352
- ISBN13
- 9781789663235
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.