Catch a Fire

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Exploring the rise of the Canadian cannabis industry, this book reveals the journey of Canopy Growth founder Bruce Linton, who transformed a small start-up into a $22-billion enterprise. It delves into the legalization efforts under Justin Trudeau, the legal battles, and the cultural shifts surrounding cannabis. Through interviews with key figures, it uncovers the highs and lows of the industry, from 1960s dealers to the impact of the Covid-19 pandemic, highlighting a significant societal transformation marked by both prosperity and downfall.