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Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

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Nicholas Ind

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Seitenzahl: 210 Seiten
Lesezeit: 8 Stunden

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Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.

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Living the Brand, Nicholas Ind

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Erscheinungsdatum: 2007
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Titel: Living the Brand
Untertitel: How to Transform Every Member of Your Organization Into a Brand Champion
Sprache: Englisch
Autor*innen: Nicholas Ind
Verlag: Kogan Page
Erscheinungsdatum: 2007
Einband: Hardcover
Seitenzahl: 210
ISBN13: 9780749450830
Schlagwörter: Führung
Bewertung: 3,3 von 5 Sternen
Beschreibung: Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.