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Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.
Buchkauf
Integrated Marketing Communication, Manish Sharma
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Integrated Marketing Communication
- Sprache
- Englisch
- Autor*innen
- Manish Sharma
- Verlag
- MEEM PUBLISHERS
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 222
- ISBN13
- 9781841802008
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the strategic approach of Integrated Marketing Communication (IMC), the book delves into its importance in crafting a cohesive brand message across multiple channels. It highlights how IMC plays a crucial role in establishing a robust and unified brand identity, emphasizing the need for consistency in communication to enhance brand recognition and loyalty.