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Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.
Buchkauf
Tuning Up, David Meikle
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Tuning Up
- Untertitel
- Improving performance and reducing stress in advertising and marketing
- Sprache
- Englisch
- Autor*innen
- David Meikle
- Verlag
- Lishakill Publishing
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 276
- ISBN13
- 9781739463717
- Kategorie
- Alte Werbung
- Beschreibung
- Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.