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Tuning Up

Improving performance and reducing stress in advertising and marketing

Autoren

276 Seiten

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Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.

Parameter

ISBN
9781739463717

Kategorien

Buchvariante

2023, paperback

Buchkauf

Dieses Buch ist derzeit nicht auf Lager.