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Focusing on the creative and cultural industries, this updated textbook equips students and managers with essential strategies to enhance their marketing effectiveness. It covers various business types, offering insights into maximizing marketing impact tailored to the unique demands of the creative sector.
Buchkauf
Marketing Strategy for the Creative and Cultural Industries, Bonita Kolb
- Sprache
- Erscheinungsdatum
- 2020
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- (Paperback)
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